Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Facial Expression Intelligence Scale (FEIS): Recognizing And Interpreting Facial Expressions And

Faces provide insights into the traits and characters of individuals. For example, attractive individuals are often perceived (or stereotyped) as having more positive personality traits and Read More »

Date: 2013
Author: Meghan Pierce, David Brinberg, Rajesh Bagchi
Contributor: eb™ Research Team
Article

The Effects Of Ambient Light On Choices Between Virtues And Vices

In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity Read More »

Date: 2013
Author: Dipayan Biswas, Courtney Szocs, Donald R. Lehmann
Contributor: eb™ Research Team
Article

Effects Of Resource Scarcity On People’s Sense Of Control

Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent Read More »

Date: 2013
Author: Chiraag Mittal, Vladas Griskevicius
Contributor: eb™ Research Team
Article

The Advertising Of Experiences: Narrative Processing And The Importance Of Consistency

The marketing literature has traditionally differentiated among products, services, and experiences (Nelson 1970, Darby and Karni 1973). Given that these types of goods differ in important Read More »

Date: 2013
Author: Iñigo Gallo, Sanjay Sood, Kathryn Mercurio
Contributor: eb™ Research Team
Article

When More Than One Negative Emotion Is Elicited: How Suppressing Or Expressing One Allows The Other

An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human Read More »

Date: 2013
Author: Rashmi Adaval, Maria Galli, Suresh Ramanathan
Contributor: eb™ Research Team
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