Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Faces provide insights into the traits and characters of individuals. For example, attractive individuals are often perceived (or stereotyped) as having more positive personality traits and Read More »
In most retail contexts, managers usually have flexibility in controlling the ambient light intensity. Hence, not surprisingly, stores and restaurants vary greatly in terms of ambient light intensity Read More »
Acquisition of resources is vital for any individual’s survival and well-being. Failure to successfully harness resources from the environment is a threat and is undesirable. However, consistent Read More »
The marketing literature has traditionally differentiated among products, services, and experiences (Nelson 1970, Darby and Karni 1973). Given that these types of goods differ in important Read More »
An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human Read More »