Moral Identity And Competition In A Working Class Neighborhood
An enduring finding in consumption communities and socio logical research is that consumers socially stratify themselves (Veblen 1994/1899). Bourdieu (1977, 1984) theorizes society as made up of Read More »
Consumer Negotiation And Acquisition At The Bottom Of-the-Pyramid: The Case Of Women Market Traders
Fresh food markets, whether centrally organized by governments or ad hoc in nature, provide the world’s market traders, the vast majority of whom are women, with a critical source of income. Read More »
Author: José Antonio Rosa, Shikha Upadhyaya, Srinivas Venugopal, Susan Dewey, Madhu Viswanathan
Contributor: eb™ Research Team
Profiles Of Consumer Saving: Societal Conditions And Individual Aspirations
We were interested in capturing the nuances of consumer saving behavior worldwide, among individuals in nations across a range of poverty and restriction. To do so we conducted two research Read More »
Poverty And Materialism: Are Impoverished Children More Materialistic Than Affluent Children?
Our research is the first to examine consumer values for children and adolescents from impoverished backgrounds. In study 1, we found that older adolescents (ages 16-17) from impoverished families Read More »
Consumer JDM Research In Search Of Direction: What’s Next For Consumer JDM-BDT Researchers? (My
A primary goal of “Behavioral Decision Theory” (BDT), including the significant part of BDT research published in marketing journals, has been to introduce an alternative to economic, normative Read More »
