Seasonal Factors And Marketing Mix: Literature Survey And Proposed Guidelines
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to Read More »
Author: Xavier Rousset, Régis Chenavaz, Octavio Escobar
Contributor: eb™ Research Team
Dynamic Pricing, The Useful And The Just
This PhD thesis brings together different works on dynamic pricing at the interface of economics, management sciences and political science. The objective of the thesis is twofold: first, to study Read More »
INFLUENCER QUALITY IN PROMOTING PERSPECTIVES PRODUCTS
Influencers holds an important role in product marketing due to the growth of internet and social media users in Indonesia as well as the increasing economic value of the e-commerce sector and has Read More »
Author: Mita Fransiska, Irmawan Rahyadi, Olivia Priskha Dewi, Almira Danella Azzahra, Dhea Amelia Irawan
Contributor: eb™ Research Team
Brand Commitment As Predecessor To The Factors Of Continuance Intention
Japanese consumers have always been placed as one of the most highly loyal consumers in the world who are committed to purchasing certain brands for products in many different industries, such as Read More »
Author: Donald L. Amoroso, Pajaree Ackaradejruangsri
Contributor: eb™ Research Team
The Manager And Love: Evoking A Loving Inquiry In A Group Setting
Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and Read More »
Author: Angela P. Chen
Contributor: Giorgia Nigri, Thomas E. Culham, Barbara Nussbaum, Richard Peregoy, Margot Plunkett eb™ Research Team
