Ethics Of Mobile Behavioral Advertising: Antecedents And Outcomes Of Perceived Ethical Value Of
The practice of mobile behavioral advertising, which involves monitoring and analyzing customer mobile browsing behavior and location in order to provide behavior-based personalized advertisements, Read More »
Manufacturer And Retailer Brand Acceptance Under Different Levels Of Purchase Involvement
Consumers usually care who is standing behind the brand – a well-known manufacturer, or retailer, whose store is being visited, or an anonymous producer. Branding type in terms of implied brand Read More »
The Moderating Influences On The Relationship Of Corporate Reputation With Its Antecedents And
Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, Read More »
Author: Raza Ali, Richard Lynch, T.C. Melewar, Zhongqi Jin
Contributor: eb™ Research Team
ChatGPT Is Bullshit
Recently, there has been considerable interest in large language models: machine learning systems which produce human-like text and dialogue. Applications of these systems have been plagued by Read More »
Author: Michael Townsen Hicks, James Humphries, Joe Slater
Contributor: eb™ Research Team
Internal And External Reinforcements Of Organic Food Purchasing Decisions
Several studies have identified many different reasons why consumers purchase organic food or indicate their intention to buy it. Consumers perceive organic food as healthier and safer than its Read More »
Author: Mateja Žibret, Mihael Kline, Mitja Hafner Fink
Contributor: eb™ Research Team
