Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
Man wants success, since the success of a person in personal, professional, and social life depends on his patterns of communication behavior, the correction of these patterns also plays an essential Read More »
Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one Read More »
In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to Read More »
Modern industries depend on effective computer systems and a highly skilled digital workforce. As such, economic work sectors in South Africa such as manufacturing, financial services and digital Read More »
Sales in its basic form is quite simple, but in a constantly changing business environment, it has become multifaceted. New types of specialized sales categories are emerging, such as product selling Read More »