Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Role Of Ethics In Global Business

Man wants success, since the success of a person in personal, professional, and social life depends on his patterns of communication behavior, the correction of these patterns also plays an essential Read More »

Date: 09/30/2022
Author: Hamid Saremi
Contributor: Pedram Saremi eb™ Research Team
Article

When Brand Distinctiveness Is In The AI Of The Beholder –Trademark Law For Autonomous Intelligent

Trademark law is quintessentially a response to all-too-human cognitive failures: We have limited time, limited attention spans, limited memory and an ability for pattern recognition that on the one Read More »

Date: 01/05/2023
Author: Mariela de Amstalden, Burkhard Schafer
Contributor: eb™ Research Team
Article

The Impact Of Inovation Reputation To Consumers

In the same way that companies are aware of sales and market shares, they are also concerned about their own reputation. Nowadays, reputation for innovation is something that some companies seek to Read More »

Date: 12/21/2018
Author: Susana Isabel da Silva Santos, Pedro Miguel Alves Ribeiro Correia
Contributor: eb™ Research Team
Article

SKILLS REQUIREMENTS FOR GRADUATES IN INFORMATION TECHNOLOGY TO ENTER THE INDUSTRY 5.0 LABOUR MARKET

Modern industries depend on effective computer systems and a highly skilled digital workforce. As such, economic work sectors in South Africa such as manufacturing, financial services and digital Read More »

Date: 07/11/2023
Author: Malie Zeeman, Sonja Gilliland
Contributor: eb™ Research Team
Article

DEFINING PRODUCT SELLING AND SOLUTION SELLING: A MULTI-METHOD QUALITATIVE STUDY

Sales in its basic form is quite simple, but in a constantly changing business environment, it has become multifaceted. New types of specialized sales categories are emerging, such as product selling Read More »

Date: 07/11/2023
Author: Marius Wait, Beate Stiehler-Mulder
Contributor: eb™ Research Team
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