EXAMINING PODCAST MARKETING SUCCESS – PERSPECTIVES OF THE IS SUCCESS MODEL
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective, Read More »
THE IMPACT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC GROWTH IN SOUTH AFRICA
Small and medium enterprises (SMEs) perform a strategic role in the economic performance of any country. This strategic role in the economy revolves around the production of products and services, Read More »
THE IMPACT OF SMALL AND MEDIUM ENTERPRISES (SMEs) ON ECONOMIC GROWTH IN AMERICA
SMEs play a critical role in the economic growth of every nation, such as generating work opportunities, income and wealth creation, and poverty reduction. These enterprises are very important in Read More »
UNPACKING THE COMPLEXITY OF PUBLIC SERVICE RECOVERY STRATEGIES IN THE AIRLINE INDUSTRY
This study explores public service recovery (SR) strategies in the airline industry by analyzing the factors that influence effective SR, including customer perception, joint experience of the Read More »
EXPLORING CUSTOMER PERCEPTIONS OF ARTIFICIAL INTELLIGENCE AND SERVICE FAILURE RECOVERY
For some time, debate has been taking place around consumer behaviour and actions in relation to AI agent service failure vs human agents service failure and how organisations design appropriate Read More »
