Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

EXPLORING CUSTOMER SATISFACTION AND RECOVERY STRATEGIES FOR ONLINE SERVICE FAILURES IN THE LUXURY

The Internet has had a significant impact on interactions between customers and businesses as well as service delivery. Failures of online services are unavoidable; yet, social media presents Read More »

Date: 07/11/2023
Author: Wilson Ozuem, Samuel Ayertey, Mahnaz Tabassum
Contributor: eb™ Research Team
Article

ARTIFICIAL INTELLIGENCE (AI) AND THE FUTURE OF HIGHER EDUCATION (HE): A QUALITATIVE STUDY ON

In 2020, during the Covid-19 pandemic higher education adopted a more digital learning environment. Digitalisation in higher education (HE) started a decade earlier than expected as previous research Read More »

Date: 07/11/2023
Author: Priyangani Ariyawansha
Contributor: eb™ Research Team
Article

IDENTIFYING CRITICAL FACTORS IN THE DEVELOPMENT OF A PROACTIVE SERVICE RECOVERY STRATEGY FOR ONLINE

This study investigates customer perceptions of service failure and recovery strategies in the context of online banking in Pakistan. The aims is to develop appropriate service recovery strategies Read More »

Date: 07/11/2023
Author: Sebastian Okafor, Wilson Ozuem, Sohail Anwar
Contributor: eb™ Research Team
Article

UNDERSTANDING THE USABILITY OF INTERACTIVE FINANCIAL CHATBOTS TECHNOLOGY

The use of chatbots for customer service in the financial sector has increased significantly in recent years. However, customer satisfaction with chatbot interactions remains a concern for financial Read More »

Date: 07/11/2023
Author: Mohamed Abdullah Al-Shafei, Wilson Ozuem
Contributor: eb™ Research Team
Article

ENHANCING AGILE PRODUCTIVITY: RESEARCH OBJECTIVES FOR EXPLORING THE RELATIONSHIP BETWEEN TEAM

This paper examines the relationship between Agile methodologies, team motivation, and productivity within Nigeria's software development industry, emphasizing unique contextual challenges. It Read More »

Date: 07/11/2023
Author: Muhammad Umar Farooq, Gordon Bowen, Dominic Oluwadamilola Akingbotolu
Contributor: eb™ Research Team
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