Factors Affecting Customer Loyalty In Cloud Computing: A Customer Defection-Centric View To Develop
Cloud computing is an emerging field in information technology, with wide benefits extending to diverse areas including cost cutting, better management of business. This craze for cloud computing has Read More »
Author: Mahim Sagar
Contributor: Siddharth Bora, Abhishek Gangwal, Puneet Gupta, Anuj Kumar, Aman Agarwal eb™ Research Team
Introducing Integrated Hybrid Communication: The Nexus Linking Marketing Communication And
Purpose This study aims to investigate how marketing communication (MC) and nascent corporate communication (CC) strategies are juxtaposed in the small- and medium-sized enterprise (SME) setting. Read More »
Author: Sharifah Faridah Syed Alwi, John M.T. Balmer, Maria-Cristina Stoian, Philip J. Kitchen
Contributor: eb™ Research Team
Perceived Benefits And Risks In Adoption Intention Of Fast Fashion Rental Services: An Empirical
Thesis Purpose: The present research investigates the relationship between five perceived benefits: environmental, hedonic, financial, functional, and social, as well as two perceived risks: hygiene Read More »
Better (RED) Than Dead: "brand Aid", Celebrities And The New Frontier Of Development Assistance
Bono’s launch of Product (RED)™ at Davos in 2006 marks the opening of a new frontier for development aid. The advent of ‘Brand Aid’ explicitly linked to commerce, not philanthropy, Read More »
Artificial Intelligence And Public Innovations
Artificial intelligence (AI) builds on the previous digitalization in the public sector as the next logical step. Using machine learning to exploit investment in information and communications Read More »
Author: Emmi Koskimies, Jari Stenvall, Tony Kinder, Jaana Leikas, Mika Nieminen
Contributor: eb™ Research Team
