The Emperor’s New Climate Scenarios
Climate-scenario modelling is a structured exploration of different plausible futures. It is a valuable tool for informing investment decision making, risk management and financial system resilience. Read More »
Author: Sandy Trust, Sanjay Joshi, Tim Lenton, Jack Oliver
Contributor: eb™ Research Team
A MEASURE OF THE SOCIAL LICENSE TO OPERATE FOR INFRASTRUCTURE AND EXTRACTIVE PROJECTS
The social license to operate was defined according to the Thomson and Boutilier (2011), which emphasizes perceptions of trust and justice in the relationship with the project proponent. Read More »
A Strategic Framework For Artificial Intelligence In Marketing
The authors develop a three-stage framework for strategic marketing planning, incorporating multiple artificial intelligence (AI) benefits: mechanical AI for automating repetitive marketing functions Read More »
Letting The Computers Take Over: Using AI To Solve Marketing Problems
Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to Read More »
Author: Gijs Overgoor, Manuel Chica, William Rand, Anthony Weishampel
Contributor: eb™ Research Team
European Fashion Companies And Chinese Social Media Influencers A «Liaison Dangereuse»?
European fashion companies – especially luxury ones – have been struggling to enter the Chinese market because of this market’s financial dimensions. However, in order to do so in an effective Read More »
