Chinese College Students’ Attitudes Towards Animal Welfare
Understanding the attitude of stakeholders towards animals is critical for the development and improvement of animal welfare in a country. College students from veterinary, animal, and life sciences Read More »
Making Cause-related Corporate Social Responsibility (CSR) Count In Holiday Accommodation Choice
We test how different presentations of cause-related corporate social responsibility (CSR) initiatives affect the choice of holiday accommodation bookings. Results of a stated choice experiment Read More »
Author: Sara Dolnicar
Contributor: Melanie Randle, Astrid Kemperman eb™ Research Team
Prospective Effects Of Food Safety Trust On Brand Evangelism: A Moderated-mediation Role Of
Background The current study integrates brand management literature with food consumption research and develops an integrative framework by combining food safety trust, consumer perceived ethicality, Read More »
An Examination Of Korean Consumers' Sentiments Toward Technology-Based Business Practices
Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the Read More »
Measuring The Effectiveness Of Technology-based Marketing Strategies From The Consumer Perspective
Purpose – Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent Read More »
Author: Roger Brooksbank, Sam Fullerton, Larry Neale
Contributor: eb™ Research Team
