“I Desire A Brand When I See How They Are Different From Me”: Differential Effects Of Blatant
People choose brands to express their self-concepts (Carroll and Ahuvia, 2006, pp. 82). When the brand they aspire to does not consider them as valuable consumers, they feel being rejected. In this Read More »
Is Warm Always Trusting? The Effect Of Seasonality On Trustworthiness
Sensory marketing has shown that non-conscious triggers and sensory experiences influence consumers’ perceptions, judgments, and behaviors (Krishna 2012). The current work focuses on temperature Read More »
Author: Margaret G. Meloy, Simon J. Blanchard, Gretchen R. Wilroy
Contributor: eb™ Research Team
A Model Of Consumer Self-Regulation Failure
Self-regulation is fundamental to consumers’ ability to achieve their goals. Most existing self-regulation models focus on the psychological processes that promote goal-consistent behavior. These Read More »
Paying To Purchase A Conversation Topic
People want to express themselves (Berger and Heath 2008), and signaling research has found that they use products to do so (Escalas and Bettman 2003). However, sometimes people do not want to Read More »
Growing Up Rich And Insecure Makes Objects Seem Human: Childhood Material And Social Environments
The socioeconomic environments in which people grow up have a lasting influence on how they think and behave. Of unique interest to this research, social class can influence people’s preferred Read More »
Author: Jodie Whelan, Sean T. Hingston, Matthew Thomson, Allison R. Johnson
Contributor: eb™ Research Team
