Dimming The Light Offers A Creative Lens: The Impact Of Ambient Illuminance On Creativity
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always Read More »
Author: Chen Wang, Ravi Mehta, Rui (Juliet) Zhu, Jennifer Argo
Contributor: eb™ Research Team
Show Me More! Powerlessness Drives Variety Seeking
People play different power roles every day. A stern boss who runs a company may be a docile son in the presence of his parents; a tender wife at home can turn into a tough professor when supervising Read More »
To Trace Is To Trust: From Product Traceability To Brand Trust
As consumers become more conscious of and concerned with the ingredients that constitute their products and how their purchases can impact the environment, they are paying more attention to the Read More »
Perceptions Of Epistemic Vs. Aleatory Uncertainty Affect Stock Investment
The decision to invest in a stock entails uncertainty. Prior work shows that people intuitively distinguish two independent dimensions of uncertainty: (i) “epistemic” uncertainty that is seen as Read More »
Author: Daniel Walters, Gülden Ülkümen, Carsten Erner, David Tannenbaum, Craig R. Fox
Contributor: eb™ Research Team
The Upside Of Incompetence: How Discounting Luxury Affects Retailer Price Image
“Luxury” is typically defined partly by its premium pricing (Bain and Co. 2014; Grossman & Shapiro 1998; Kim & Ko 2010). Theories on luxury management emphasize that consumers draw inferences on Read More »
