All We Need Is Love: Examining Differences In Time And Money Donations Between Dyads And
Donations of both time and money are critical for societal wellbeing: in 2013, the dollar estimate of the annual volunteered time in the U.S. was $167 billion and the total monetary donations were Read More »
Does It Pay To Be Virtuous? Examining Whether And Why Firms Benefit From Their CSR Initiatives
Formally defined as discretionary business practices and contributions of corporate resources intended to improve societal well-being (Korschun, Bhattacharya, and Swain 2014); corporate social Read More »
Author: Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah
Contributor: eb™ Research Team
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When Novices Have More Influence Than Experts: Empirical Evidence From Online Peer Reviews
Over the past decade, online peer review platforms have played a major role in shaping consumer choice. Eliciting and displaying online reviews has become a priority for many firms as part of their Read More »
Spreading Of Alternatives Without A Perception Of Choice
Choosing a product changes a consumer’s attitudes toward it. Brehm (1956) classically demonstrated this by asking consumers to first rate several products, and then choose between two they had Read More »
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More Than Just A Number: The Negative Effect Of 100% Claims
Many product labels include numerical claims. Consumers interpret these claims in different ways, beyond their numerical value. Non-round numbers, for example, are considered more informative and Read More »
