Ethical Branding And Corporate Reputation
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not Read More »
Sensory Stimulation For Sensible Consumption: Multisensory Marketing For E-tailing Of Ethical
Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows Read More »
Author: Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar
Contributor: eb™ Research Team
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UNESCO’s Tangible And Intangible Cultural heritage: Sustainable Development Perspectives
The United Nations Educational, Scientific and Cultural Organization (UNESCO) 2003 Convention for the Safeguarding of the Intangible Cultural Heritage has not only introduced a conceptual and Read More »
HUMAN CAPITAL: A LEARNING PROCESS ON ENVIRONMENTAL COMMUNITY BY USING THE APPRECIATION INFLUENCE
This study focuses on the learning process by applying the Appreciation Influence Control (AIC) process e to the environmental projects in a community (Define problem, articulate the goals and Read More »
Trust Erosion During Industry-Wide Crises: The Central Role Of Consumer Legitimacy Judgement
Widespread unethical corporate misconduct in an industry triggers industry-wide crises. This research investigates how industry misconduct affects consumers’ trust in the industry, by Read More »
Author: Shijiao Chen, Jing A. Zhang, Hongzhi Gao, Zhilin Yang, Damien Mather
Contributor: eb™ Research Team
