Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
What if the real damage of fraud isn’t the act itself, but the silent chaos that follows? In today’s complex institutional ecosystems, fraud is not merely an isolated breach of trust - it is a Read More »
Business focus is shifting away from tangibles towards intangibles such as skills and knowledge which makes buying difficult by complicating buyers’ information search. This paper analyzes how Read More »
The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages Read More »
Achieving compliance from business partners is considered to be important for firms, yet the use of influence strategies to elicit compliance is one-sided and sometimes aggressive. Previous channel Read More »
Existing explanatory models and related measurement methods on buying center decision-making do not suggest a differentiated consideration of the influence construct. In this paper we specify the Read More »