Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Fraud Echo Theory (Internal Deception And Echoed Institutional Instability)

What if the real damage of fraud isn’t the act itself, but the silent chaos that follows? In today’s complex institutional ecosystems, fraud is not merely an isolated breach of trust - it is a Read More »

Date: 07/11/2025
Author: Mbonigaba Celestin, M. Vasuki, A. Dinesh Kumar, K. Vinayakan
Contributor: eb™ Research Team
Article

How Do Organizational Buyers Use Customer-To-Customer Information Sharing In Complex Buying?

Business focus is shifting away from tangibles towards intangibles such as skills and knowledge which makes buying difficult by complicating buyers’ information search. This paper analyzes how Read More »

Date: 06/03/2014
Author: Elina Jaakkola, Leena Aarikka-Stenroos
Contributor: eb™ Research Team
Article

A Reliance-Centered Perspective On Competitive Advantages – Which Promises Matter Most In A

The article proposes a new taxonomy and managerial approach to competitive advantages. Two central suggestions are made. First, the list of competitive advantages understood as customer advantages Read More »

Date: 06/03/2014
Author: Philipp Johannes Nolte, Bernd Guenter
Contributor: eb™ Research Team
Article

Where Should Fairness Judgment Be Anchored? Fairness As A Decision Heuristic For Achieving

Achieving compliance from business partners is considered to be important for firms, yet the use of influence strategies to elicit compliance is one-sided and sometimes aggressive. Previous channel Read More »

Date: 06/03/2014
Author: Miaomiao Zhu, Michael Kleinaltenkamp, Ingmar Geiger
Contributor: eb™ Research Team
Article

Are Influential Buying Center Members Really Important For Industrial Purchase Decisions? Further

Existing explanatory models and related measurement methods on buying center decision-making do not suggest a differentiated consideration of the influence construct. In this paper we specify the Read More »

Date: 06/03/2014
Author: Markus Voeth, Uta Herbst, Timo Andreas Knöpfle
Contributor: eb™ Research Team
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