6th. CEO Proceedings E-Book
We are delighted to introduce Acacia University, Sekolah Tinggi Manajemen IPMI (IPMI - International Business School), Mohanlal Sukhadia University, Samarkand Branch of Tashkent University of Read More »
Social Media And Corporate Image As Determinants Of Global And Local Brands Purchase: Moderating
The main goal of this paper is to analyze the impact of social media marketing activities (SMMA) and corporate image as antecedents of global and local brands purchase. Furthermore, the goal of this Read More »
Author: Jovana Filipović, Srđan Šapić, Jasmina Dlačić
Contributor: eb™ Research Team
The Effect Of Evolving Resource Synergy Beliefs On The Intentions – Behavior Discrepancy In
Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual Read More »
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A Study On Preparedness Of Key Institutions To Advance Inclusive Growth For Small & Medium
Boutique Fashion of Bangladesh is an iconic industry with potential to take Bangladeshi cultural heritage to the global domain. It is a fast-growing industry that historically has portrayed the Read More »
Creating Sustainable Supply Chains: Influencing Sustainable Practices In The Supply Chain
Organizations worldwide are reporting their commitment to create sustainable supply chains. Ultimately, supply chain professionals are the drivers of change within their respective organizations, so Read More »
