Time Pressure And Time Planning In Explaining Advertising Avoidance Behavior
In this study two factors, central to time allocation theory, are identified as relevant to an understanding of television advertising avoidance behaviour: time pressure and time planning. Drawing Read More »
Suspicion Is A Heavy Armor! A Mindset Account For The Carryover Effects Of Suspicion On Unrelated
By conceptualizing suspicion as a mindset, this research investigates the carryover effects of suspicion on the processing of subsequent unrelated persuasion attempts. The first two studies provide Read More »
Author: Tina Tessitore, Maggie Geuens, Mario Pandelaere, Elizabeth Cowley
Contributor: eb™ Research Team
The Effects Of Perceived Health Claim Certainty, Manipulation Inferences And Issue Involvement On
This paper examines the effects of consumer perceptions about the level of health claim support, inferences of advertisers’ manipulative intent (IMI) and consumer health issue involvement on Read More »
Author: Fanny Dobrenova, Ralf Terlutter, Sonja Grabner-Kräuter
Contributor: eb™ Research Team
Analyzing Industrial Services From A Customer Perspective
Service-led growth is a popular but rarely reached objective among industrial companies. However, current research analyses this important strategy mainly from a supplier perspective. Instead, we Read More »
Automation, Inconvenience And Compensation: A Dynamic View On Service Productivity
The authors extend the seminal article by Rust and Huang (2012) by developing a dynamic simulation model that includes customer inconvenience during a service company’s transition from labor to Read More »
