Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

THE ENCOUNTER BETWEEN SERVICES PROVIDERS AND POOR CUSTOMERS

“Services for the poor are poor services” (Richard Titmuss) The twenty-first century has been labeled The Service Age. It seems that the traditional role of family and community in meeting Read More »

Date: 2011
Author: Dalit Yassour-Borochowitz
Contributor: eb™ Research Team
Article

EXTENDED PERFORMANCE SATISFACTION INDEX - STANDARDIZED MEASURE OF COMPANY SUCCESS OR PROSPERITY OF

For more than 15 years, in a certain countries exists a several procedure of calculating the satisfaction index so that their comparison is possible – of course, depend on fact of standardized Read More »

Date: 2011
Author: Tihomir Vraneševi
Contributor: eb™ Research Team
Article

SIZE, CAPITAL STRUCTURE, FIRM PERFORMANCE AND INDUSTRY SECTOR: EMPIRICAL EVIDENCE BEFORE AND AFTER

Purpose: The main purpose of this paper is to investigate whether the capital structure of Greek firms is influenced by their size, different variables and the sector they are in. The study includes Read More »

Date: 2011
Author: Fotini Voulgaris, Vaso Kanzeli
Contributor: eb™ Research Team
Article

A METHODICAL APPROACH FOR LEAN TRANSFORMATION FOR FOOD COMPANIES

In today's competition, for businesses to survive or supply chains to succeed, they must be sufficiently capable of continuously meeting or exceeding the needs and wants of their customers and also Read More »

Date: 2011
Author: Ilias Vlachos
Contributor: eb™ Research Team
Article

LEAN THINKING IN THE EUROPEAN HOTEL INDUSTRY

The aim of this study was to assess whether lean practices are applied in European hotel industry practices and whether or not their implementation contribute to efficiency and effectiveness of hotel Read More »

Date: 2011
Author: Ilias Vlachos
Contributor: eb™ Research Team
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