Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

THE CHANGE IN PRIVATE EQUITY OPERATIONS AND DIVESTMENT DURING THE RECENT CRISIS: AN EMPIRICAL

This work is focused on the acquisition of minority shareholdings by private equity funds and is organized into different sections. The first section consists in the description of the research Read More »

Date: 2011
Author: Marco Remondino, Roberto Schiesari
Contributor: eb™ Research Team
Article

THE IMPACT OF CORPORATE INCOME TAXATION ON FOREIGN DIRECT INVESTMENT INTO EUROPEAN UNION

This paper investigates the impact of corporate taxation on the location of foreign direct investments in European Union countries. Significant changes have occurred in EU economic environment during Read More »

Date: 2011
Author: Svetlana Raudonen, Enn Listra
Contributor: eb™ Research Team
Article

EVALUATING STRATEGIC DECISIONS BETWEEN REVENUE AND VALUE. THE OUTLOOK FOR THE TERMINI IMERESE

The aim of the paper is to provide an interpretative scheme of the micro-macro interactions which, bearing in mind two perspectives (business oriented and ethic driven), underlines how by taking the Read More »

Date: 2011
Author: Maria Vincenza Ciasullo, Marco Pellicano
Contributor: eb™ Research Team
Article

A STUDY ON KEY DIMENSIONS OF DIFFERENT VARIABLES FOR CONSUMER ACCEPTANCE OF BRAND EXTENSION

A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important Read More »

Date: 2011
Author: Soumi Paul, Saroj Kumar Datta
Contributor: eb™ Research Team
Article

MICRO-INSURANCE IN EMERGING MARKET: CHAPTER BANGLADESH

The study focuses on Micro-Insurance in Bangladesh, an emerging market. The policy environment for Micro-Insurance market in Bangladesh is studied with the initiatives by various sectors. This paper Read More »

Date: 2011
Author: Shahriar Parvez
Contributor: eb™ Research Team
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