Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

DETERMINING A MULTILEVEL MEDIATING ROLE OF WORK CHARACTERISTICS IN RELATIONSHIP BETWEEN

The paper presents an in-depth research on the link between 4 macro-organizational and 15 micro-organizational variables from a multilevel perspective, using a HLM methodology. The research was Read More »

Date: 2011
Author: Tomislav Hernaus
Contributor: eb™ Research Team
Article

A PROPOSED INTEGRATIVE FRAMEWORK OF CORPORATE BRAND IDENTITY

The purpose of the paper is to provide an integrated conceptual framework showing how corporate brand equity is generated. It builds upon a number of previous studies which have focused upon specific Read More »

Date: 2011
Author: Chris Halliburton, Stephanie Bach
Contributor: eb™ Research Team
Article

PREDICTING GREEK INTERNET USERS’ INTENTIONS TO USE ONLINE SHOPPING: EMPIRICAL EVIDENCE USING AN

This study develops and validates an extended model to predict internet users’ intentions to buy online using a Business-to-Consumer (B2C) e-commerce platform, based on the Technology Acceptance Read More »

Date: 2011
Author: Apostolos N. Giovanis
Contributor: eb™ Research Team
Article

IMPACT OF OPTION TRADING ON INDIAN STOCK MARKET

An option is a contract between two parties whereby one party acquires the right, but not the obligation, to buy or sell a particular commodity or instrument or asset, at a specified price , on or Read More »

Date: 2011
Author: Ruchika Gahlot, Saroj Kumar Datta
Contributor: eb™ Research Team
Article

PUBLIC SUPPORT ON YOUNG TUSCAN WINE FARMERS: PERTS OR PESTS POLICIES?

The specific objective of this work is to analyze how public agricultural resources are allocated to the young Tuscan vignerons (between 18 and 40 years old) and if their distribution creates Read More »

Date: 2011
Author: Davide Gaeta, Diego Begalli, Paola Corsinovi
Contributor: eb™ Research Team
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