Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Projection Of SDGs In Codes Of Ethics Case Study About Lost In Translation

The United Nations (UN) drive for sustainability culminates in a recent milestone document, Agenda 2030, which sets forth 17 Sustainable Development Goals (SDGs). Arguably, these SDGs inspire Read More »

Date: 11/26/2020
Author: Adam Balcerzak, Radka MacGregor Pelik
Contributor: eb™ Research Team
Article

Balancing A Hybrid Business Model: The Search For Equilibrium At Cafédirect

This paper investigates the difficulties of creating economic, social, and environmental values when operating as a hybrid venture. Drawing on hybrid organizing and sustainable business model Read More »

Date: 06/15/2018
Author: Iain A Davies, Bob Doherty
Contributor: eb™ Research Team
Article

Exploring Origins Of Ethical Company/brand Perceptions — A Consumer Perspective Of Corporate

This research provides a consumer perspective of corporate ethics. The study consists of twenty long interviews [McCracken, G., 1988. The long interview. Newbury Park, CA: Sage] with general Read More »

Date: 03/01/2009
Author: Katja H. Brunk
Contributor: eb™ Research Team
Article

NZ Customers' Perceptions Of Brand Trust And Trusted Brand Endorsements

The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly Read More »

Date: 2019
Author: Vyoma Gupta
Contributor: eb™ Research Team
Article

Role Of Online Retailers' Post-sale Services In Building Relationships And Developing Repurchases:

Customers are skeptical about shopping online because e-commerce environments are typically considered impersonal. To assure product quality and to enhance customer proclivity in such environments, Read More »

Date: 12/23/2020
Author: Muhammad Kashif Javed, Min Wu, Talat Qadeer, Aqsa Manzoor, Abid Hussain Nadeem, Roger C. Shouse
Contributor: eb™ Research Team
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