Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

United Colours Of The UAAC: More On The Politics Of Diversity In Canada

In recent years, presentations at the Universities Art Association of Canada annual conference have been routinely prefaced with a land acknowledgement. [1] While many Indigenous land treaties Read More »

Date: 05/31/2023
Author: Marc James Lger
Contributor: eb™ Research Team
Article

Perceived Altruism In Cause-related Marketing

The purpose of this paper is to analyze how corporate image may mediate the effects of cause-related marketing on consumer behavior, aiming to expand existing literature in the field of corporate Read More »

Date: 06/08/2023
Author: Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho, Julia Maringoni Lopes
Contributor: eb™ Research Team
Article

Sustainability Reporting And Corporate Identity: Action Research Evidence In An Italian Retailing

Cooperatives are now facing the challenges to be competitive in the market, without losing their traditional values of mutuality and democracy. To do that, they need to re-construct open and Read More »

Date: 05/23/2014
Author: Marco Frey, Emilio Passetti, Massimo Battaglia, Lara Bianchi
Contributor: eb™ Research Team
Article

Bibliometric Analysis Of Ethical Behavior In Education Using VOSviewer

The research theme of ethical behavior, particularly in educational organizations, is of great importance. There have been many publications on ethical behavior, but there has been no research to Read More »

Date: 2023
Author: Rais Hidayat, Yuyun Elizabeth Patras, Helina Usman, Yusuf Gunawan, Tustiyana Windiyani
Contributor: eb™ Research Team
Article

Seize The Day Or Save The World? The Importance Of Ethical Claims And Product Nature Congruity

Consumers have shown increasing interest in products that reflect social and environmental concerns so-called sustainable products. Although consumers typically view sustainability positively, the Read More »

Date: 10/12/2016
Author: Vera Heredia-Colao, Rita Coelho do Vale
Contributor: eb™ Research Team
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