Conveying Customized Nutritional Information: Willingness-To-Pay And Consumer Segments
Nutritional labels on the food we purchase are designed to combat an increase in food related diseases. However, despite being shown to offer consumers some benefits, their influence is moderated by Read More »
Author: Benjamin Lowe, Diogo De Souza-Monteiro, Iain Fraser
Contributor: eb™ Research Team
The Impact Of Recommendation Agents’ Type Of Voice On Perceived Social Presence, Trust And
This paper aims to demonstrate the influence that recommendation agent type voice may have on consumers reactions. Through experimentation, we compare the effects of human and synthetic voice on Read More »
Maximizing Vs. Satisficing: How Do Consumers Choose?
This paper adds to the debate on whether consumers are in fact utility maximizers or satisficers by estimating two structurally comparable models on the same data set. Based on Stüttgen et al.’s Read More »
It’s Up To You! - Pay For Performance Incentive Mechanisms In Conjoint Studies
Incentive-aligned conjoint analysis is one of the core topics in recent preference measurement literature. Even though empirical evidence shows that incentives enhance predictive validity, incentive Read More »
A Finite Mixture Multinomial Probit Model For Choice Based Conjoint Analysis: A Simulation Study
In the context of conjoint choice models the use of finite mixture models to estimate and analyze segment-specific consumer preferences is well-established. However, finite mixture models usually do Read More »
