CONSUMER PERCEPTION OF PRODUCT STIMULI An Investigation Into Indian Consumer Psychology And Its
Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy Read More »
Ethical Brand Impact On The Behavior Of Food Products Consumers In Rasht
This study has tried to link areas of business ethic, marketing and brand management to each other; and for the first time in Iran, it has shown that there is a relationship between ethical Read More »
Investigating Fashion Manufacture Within International Development : Discussing Intention And
This research examines the emerging role of fashion manufacture in the context of international development, as an example of market-led development. The role of fashion brands addressing development Read More »
Fashion Victim: The Impact Of Fair Trade Concerns On Clothing Choice
Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced Read More »
Author: DEIRDRE SHAW, GILLIAN HOGG, ELAINE WILSON, EDWARD SHUI, LOUISE HASSAN
Contributor: eb™ Research Team
After The BP Deepwater Horizon Oil Spill: Financial And Health Concerns Among Coastal Residents And
The BP Deepwater Horizon oil spill is recognized as the largest marine oil spill in U.S. history. In this article, we examine the impact of the BP oil spill on directly affected commercial fishers Read More »
Author: Katie E. Cherry, Bethany A. Lyon, Loren D. Marks, Pam F. Nezat, Rachel Adamek
Contributor: eb™ Research Team
