Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Learning And Unlearning From Disasters: An Analysis Of The Virginia Tech, USA Shooting And The Lion

Aim: The aim of this paper is to explore whether and how far organisations learn from failures. Methods: The paper reviews the current literature about organisational learning and theories of Read More »

Date: 09/10/2020
Author: Bianca Shmidt , Sara Hadleigh-Dunn , Ashraf Labib
Contributor: eb™ Research Team
Article

Community Supported Agriculture Programs: A Novel Venue For Theory-Based Health Behavior Change

Local foods programs such as community supported agriculture programs (CSAs) and farmers' markets have increased greatly in popularity. However, little research has been conducted regarding the Read More »

Date: 06/19/2014
Author: Chrishoper M. Whartson, Renee Shaw Hughner, Lexi MacMillan, Claudia Dumitrescu
Contributor: eb™ Research Team
Article

Exploring Leadership As Catalyst For Unlocking Social Capital In The Survival Of A State-owned

Purpose: Social capital (SC) has been studied in economics, politics and organisations. Understanding SC can help the leadership of state-owned companies (SOC) foster quality relationships with Read More »

Date: 08/31/2021
Author: Shirleen Titus
Contributor: eb™ Research Team
Article

Rethinking The British Anti-War Movement 1914-1918: Notes From A Local Study

Based on extensive research into the 1914-1918 anti-war movement in Huddersfield, West Yorkshire, this study sets out to examine the proposition that Huddersfield was a 'special place' in the Read More »

Date: 2003
Author: Cyril Pearce
Contributor: eb™ Research Team
Article

An Exploratory Study Of Product And Brand Positioning Typologies With Respect To Pharmaceutical

Research objectives; Pharmaceutical Companies are adopting various positioning strategies. The current research paper is based on conceptual understanding of various positioning typologies with Read More »

Date: 2014
Author: Sanjiwani Jayant Kumar, R.K. Srivastava
Contributor: eb™ Research Team
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