Making Sense Of Multiplicity: Examining Young Consumers’ Emic Constructions Of The Self
While there has been enduring interest in the topic of multiple selves in consumer research, the literature has paid little attention to multiple selves in a youth context. This study seeks to Read More »
Author: Hayley Cocker, Maria Piacentini, Emma Banister
Contributor: eb™ Research Team
Towards A Behavioral Vaccine: Exposure To Accessible Temptation When Self-Regulation Is Endorsed
Restricting access to temptation is a popular way to counter the obesity epidemic in children. As restrictions cannot be widely applied and may have adverse long-term effects, we examine if exposure Read More »
Author: Cara De Boer, Denise De Ridder, Emely De Vet, Aiste Grubliauskiene, Siegfried Dewitte
Contributor: eb™ Research Team
What Makes A Video Game Hit? An Empirical Investigation Of Three Console Platforms
The video game industry is a branch of the entertainment sector that is of growing cultural and economic relevance. Some video games these days are now produced and marketed with budgets of more than Read More »
Shopping Via Smartphones – An Investigation On Selected Drivers And Consequents Of Customers’
Online shops accessible through smartphones present retailers with the challenge to create a shopping environment that effectively complements the conventional online shop. So far, research focuses Read More »
Collecting Data Via Smartphones - Exploring Ways How To Reach Respondents
The advent and increasing popularity of smartphones open up new approaches to study people and collect primary data. While market researchers are working to develop appropriate methods for collecting Read More »
