Alliance Market Orientation And New Product Performance In High-Tech Industries
Market orientation has traditionally been examined as an intra-firm concept. However, as firms often collaborate with other firms to create offerings that have superior value to customers, there is a Read More »
The Role Of Emotion In Place Attachment
The role of place attachment in influencing tourists’ environmental attitudes and pro-environmental behaviour is supported by many. Tourists tend to express stronger emotional attachment towards Read More »
An Insight Into City Branding: A Destination Brand Equity Approach
Although the development of the brand equity construct has been based on five dimensions, research on destination brand equity commonly refers to four dimensions; namely awareness, image, quality and Read More »
Author: Stella Kladou, John Kehagias, Athina Dilmperi
Contributor: eb™ Research Team
A Relationship Marketing Approach To The Online Purchase Of Tourism Products
The main goal of this paper is to develop empirical knowledge regarding the evaluation of the most important determinants of a relationship marketing approach to an online context, assuming that in Read More »
Author: Hélia Gonçalves Pereira, Paulo Rita, Maria De Fátima Salgueiro
Contributor: eb™ Research Team
Segmentation In The Tourism Sector: Using Satisfaction Prototypes
Market segmentation in tourism has been a central topic of research during decades. A general classification of segmentation is data-driven versus conceptual segmentation. The aim of our study is Read More »
Author: Lola C. Duque, Isabel Cortes-Jimenez, Carme Riera-Prunera
Contributor: eb™ Research Team
