Franchise Fairs: A Relevant Signal In Franchise Choice
This study addresses how potential franchisees who are embarking on their first start-up venture choose which franchise chains they wish to enter into business with. Working within the framework of Read More »
Innovation, Internationalization, Value Chain Position, And Export Orientation In The Petroleum
We study possible drivers for export orientation in the petroleum maritime subsea industry in the Hordaland region of Western Norway. Consistent with previous research, survey data reveal that Read More »
Author: Jarle Aarstad, Inger Beate Pettersen, Stig-Erik Jakobsen
Contributor: eb™ Research Team
Understanding The Normative Role Of Industry Standards In Channel Negotiations
Regarding pricing policies and negotiation outcomes, industry standards play a significant role in practice, but often appear arbitrary, and are most likely suboptimal from a profit-maximizing Read More »
Playing Isolation Doesn’t Pay Off! - A Network Theoretical Approach To Intermediary Performance
The increasing competition and the high connectivity among companies have resulted in a focus on networks, rather than on a single company. Accordingly, literature has emphasized network value as a Read More »
Dear Brand, Please Help Me To Become A True-Man Out Of The Truman: The Role Of Brand Authenticity
Although brand authenticity is gaining increasing interest in academia and managerial practice, empirical studies on its contribution to the branding literature are still limited. The authors Read More »
Author: Lucia Malär, Felicitas Morhart, Florent Girardi, Bianca Grohmann
Contributor: eb™ Research Team
