A Negation Bias In Word Of Mouth
We find that consumers use more negations (e.g., “not fast” instead of “slow”) in word-of-mouth describing experiences that are incongruent with brand image, such as slow service at a Read More »
Author: Peeter Verlegh, Camiel Beukeboom, Christian Burger
Contributor: eb™ Research Team
The Impact Of Personalization Design And Compatibility Of Past Experience On E-Banking Usage
Banks and financial services providers are increasingly delivering their services via electronic banking, also known as e-banking. Yet even though this type of delivery is now common, the degree of Read More »
Click, Buy, Return – Using Clickstream Data To Uncover Behavioral Patterns In E-Commerce Product
Can we predict product return behavior from online shopping behavior? Prior studies have used clickstream data to analyze online shopping behavior and its impact on purchase decisions. This Read More »
It’s Not All About The Benefits – Cost Perceptions As Additional Drivers Of The Zero-Price
When faced with a choice of selecting between free and priced products, consumers attribute additional benefit to the free product and show an irrationally high shift in demand for the free product Read More »
Author: Björn Hüttel, Christian J. Wagner, Jan H. Schumann
Contributor: eb™ Research Team
Formation Of Expectations For Online MBA Units And Its Impact On Satisfaction
Interest in online MBAs has grown rapidly over the past decade. We seek to explore student expectations as a driver of student satisfaction, in the context of online MBA learning. Following Read More »
