FACTORS AFFECTING THE DEVELOPMENT OF TOURISM INDUSTRY

Tourism has a tremendous impact on key sectors of the economy: transportation, communications, construction, agriculture, production of consumer goods and other. The development of the tourism industry is an important component of the economic growth of any country. The article poses the following tasks: to reveal the importance of tourism for the economies of the countries of the European Union and Ukraine; to determine the main factors of influence on the development of tourism business; data collection and calculation of cluster and factor analysis of the EU and Ukraine to determine the relationships. The dynamics of the share of tourism in the GDP of the countries of the European Union and Ukraine is given. The factors that have the greatest impact on the development of the tourism industry of the countries are revealed. The analysis of dynamics of indicators of functioning of tourist branch on the basis of statistics of the European Union is carried out. The tendencies of development of tourism in the EU countries and Ukraine are considered. The main factors for clustering and factor analysis have been selected. A cluster analysis has been carried out that has made it possible to combine countries into groups according to similar characteristics. With the help of factor analysis, the main directions for the further development of the tourism industry have been identified. Leaders in tourism among the countries of the European Union are defined. Recommendations are given for countries in which the tourism services industry has not fully disclosed its potential.