FACTORS OF THE COUNTRY'S ENERGY SECURITY

The development of the world economy depends on the level of provision of energy resources. Prospects for the growth of the country's economy are due to the success of solving energy conservation problems. The priority of such policy in Ukraine is caused by the shortage of own fuel and energy resources, dependence on the countries-exporters of gas and oil, and also the global environmental situation. It is necessary to activate internal opportunities of energy conversation. Low energy efficiency was a characteristic feature of the economy of the USSR, and from the moment of independence of Ukraine became the cause of the crisis. The technologically obsolete structure of the national economy and the high energy intensity of products limit its competitiveness in foreign and domestic markets. The crisis in the energy sector led to an increase in energy tariffs, social tensions in society increased. Now the population and all spheres of business depend on the state policy. Ukraine can activate the energy conversation potential and will become an attractive sales market of innovative energy saving technologies and equipment. There are a number of factors that affect the development of energy efficiency: market, investment, information, technical and institutional. Each of them may have a positive or negative impact on the overall situation. Therefore, the priority of the energy conversation strategy in Ukraine should be reinforced by effective interaction of government, business, population and scientific organizations. An important condition for the development of these relations is the observance of the interests of all participants.