THE DEVELOPMENT OF THE TOURIST PRODUCT OF THE CITY AND THE INFORMATION NEEDS OF TOURISM ENTITIES

The possibilities of information transfer, and in particular the dissemination of the Internet and the recognition of information as valuable and important development factor, have led to the increase of the importance of monitoring in recent years. A specific problem is not only the access to information, but verification of the information. The development of regional tourism products requires a special interdisciplinary approach in the field of development policy, its programming and planning, taking into account economic, spatial and administrative aspects. The aim of this study is to show the importance of access and verification of information in the development of regional products in tourism. An important aspect is to present the problem based on the opinion of entities that shape such products related to the development of tourism. Therefore, this study presents the results of a survey carried out among the creators of the tourist offer on the example of the city of Gdynia. The main objective of the study was an attempt of the respondents to assess access to information, information and the willingness to have market information at particular stages of the tourist product development of the area. It was assumed that the information chaos and the lack of a monitoring system and data presentation shows significant weaknesses in the harmonious development of the tourist function of the city. The results of the study clearly indicate the need to intensify activities for the acquisition and processing data that broadens knowledge about the market. This will significantly increase the quality of tourist products in Gdynia and increase the tourists satisfaction.