RESEARCHING THE VIEWS OF STUDENTS AT THE UNIVERSITY NORTH

University North is a public institution that conducts activities of higher education, organising and conducting professional studies in university undergraduate, graduate and post-graduate studies and it also conducts scientific and development research. By studying students opinions it wishes to improve the market recognition of the University, thus increasing the number of students that study at the "North". Successful communication via social media today is almost no longer a question of choice, but has become one of the most important tools of modern business. Precisely because social networks are dynamic and available almost to anyone, they are an excellent example channel of everyday communication with the multitude of their users. In this paper a preliminary research of the opinions of the students at University North will be carried out. The data gathered in this research (survey questionnaire) will be processed by the method of descriptive and inferential statistics. For the purpose of testing the assumed hypotheses a one-way t test will be used.