OVERVIEW OF THE TYPICAL MOTIVATIONS AND STRATEGIES OF CORPORATIONS' AND THEIR STAKEHOLDERS' COOPERATION

The terms of sustainable development, corporate social responsibility, and the concept of company stakeholders are well known, and their definition has been widely used in the literature of management and leadership, which indicates the change of expectations towards business actors. This study analyses the related concepts and theories in order to delineate particular stakeholder relationships and social responsibility patterns. Then it examines how the theories of social communication can be connected to the organizing activities of corporate social responsibility and stakeholder relationships. Besides, it analyses how objectives related to the organization of stakeholder relationships are present in the strategies and processes of Hungarian companies.