A framework of innovation for large organisations in India: A grounded theory approach

In the rapidly changing business environment, large organisations have become susceptible to their young, agile, frugal competitors who are rapidly making a dent in their established territories. Besides other things, it is also owing to the fact that the small organisations are more flexible, adaptable to the rapidly changing environment in their ability to do innovations. Under the premise of innovation as a growth strategy, this research aims to develop a framework of innovation for large organisations operating in India to enable them understand the enablers of innovation. Following the framework of innovation will enable them harnessing the advantages that they enjoy being a large organization and stay competitive in the market place. The research is based on one hundred in-depth interviews of experienced executives of Indian organisations or multinational organisations operating in India and aimed at developing a framework of successful product and service innovations for large organisations.