THE IDEA OF CORPORATE SOCIAL RESPONSIBILITY REGARDING INSTRUMENTAL AND COHERENT MODELS OF RATIONALITY

Increased competition between enterprises means that they have to combine social and economic dimensions in their activities 1. One of the manifestations of the indicated process is the focus on the idea of corporate social responsibility (CSR) 2. It is indicated, however, that not all organizations whose activities fit in this trend are guided by the desire to implement social value with the intention of actually improving the well-being of stakeholders 3 - the abuse of the idea of corporate social responsibility for the implementation of economic value is becoming more and more popular (the author means here e.g. ethical marketing and visibility of CSR activities) 4. Therefore, the problem discussed in the study is the motivations of enterprises promoting themselves as socially responsible. The aim of the article is to justify the thesis that taking actions in the field of corporate social responsibility increasingly consists only in creating an image of a socially responsible enterprise for the realization of economic value, and not in actual involvement in activities for the benefit of stakeholders with the intention of building a competitive advantage (as an environmentally friendly company).