La RSE : mentir donne de si bons résultats

Having analysed dozens of examples of the commitment of international and Canadian businesses in the area of social responsibility, we arrive at the following observations: (1) CSR policies are all too often merely a matter of lip service; (2) they do not involve any obligation to apply concrete measures; (3) they may be contradicted by practices that are contrary to the policy; (4) they are profitable because public belief is more strongly influenced by the expression of generosity than by the fact of the lies surrounding them. As a result, businesses do not hesitate to project the image of a responsible enterprise while engaging in reprehensible practices, because in general public opinion does not cast blame upon them for doing so. The example of the Pinocchio Awards in France is a reflection of this.