ONLINE ENGAGEMENT IN THE AUTOMATED AND COLLABORATIVE GAMIFICATION TRENDS

The online engagement is one of the biggest challenges in the context of digitalization. Consumers, clients, and networks are looking for their services and applications for solving their problem in such a communication noise, where even grabbing the attention is already an extra task. Unlike it seems to be very difficult, building and deepening a spiral of engagement and loyalty with interactivity is not an impossible mission. Our goal is to sum up digital trends and engagement-supported practices that helps us in the engagement mission via automation, data-driven solutions, social networks, significance, collaboration, and gamification. Our model based on the aforementioned, up-to-date market approaches and the related studies gives a guide to study best practices and actually operating examples. The cases also emphasise why clients and consumers become engaged while limiting their information access, or becoming part of a future vision.