The Influence of Customer’s Sharing Behavior in Social Commerce

All transaction behaviors between enterprises and customers directly take place on social media. Using social media for people to interact with their friends and family become a routine in the daily life. This study aims to figure out the critical factors and relations of brand community and social commerce. Meanwhile, this study is to investigate the influence on consumers’ engagement by considering the building of a brand community for social commerce. This study reviews many key literatures of social commerce and brand community. This study employs a survey base strategy to figure out the proposed research questions.