How can environmental marketing efforts be successful in motivating consumerstowards more Eco-friendly purchasing behavior

The problem subject of paper is How can environmental marketing efforts be successful in motivating consumers towards more Eco-friendly purchasing behavior The topic has its social, scientific and marketing implications. The structure of the research will be as it follows: First part: Introduction introduction to the subject and the research problem. It will also include the scientific and social relevance as well as a brief overview of the research. Middle part: Data analysis this part of the research will be capturing the literature review over the problem statement. Proper explanation is described in the preliminary chapters section of the proposal. Last part: Conclusion and implications in this part will be presented the solution to the problem statement and general conclusions will be drawn. In addition, the implications for companies will be discussed. Limitations of the paper will also be presented as well as some ideas for further research.