A COMPARATIVE EVALUATION OF CUSTOMER PERCEPTION AND SATISFACTION OF M-BANKING & I-BANKING

Information technology is an imperative for organizations to remain competitive and grow in the present environment. Electronic banking is the latest delivery channel for banking services. The definition of e-banking varies amongst researches because electronic banking refers to several types of services through which bank customers can request information and carry out most retail banking services via computer, television or mobile phone (Daniel, 1999; Mols, 1998; Sathye, 1999). Burr (1996), for example, describes it as an electronic connection between bank and customer in order to prepare, manage and control financial transactions. Electronic banking can also be defined as a variety of following platforms: (a) Internet banking (or online banking), (b) telephone banking, (c) TV-based banking, (d) mobile phone banking, and (e) PC banking (or offline banking). Among these Internet banking and mobile banking are considered to be the fastest developing areas.