THE IMPACT OF GLOBALIZATION IN SUSTAINABLE TOURISM IN MEDITERRANEAN COUNTRIES ( INCLUDING ALBANIA SITUATION NOW DAYS )

The aim of this paper is to study the role of globalization in sustainable tourism focusing on the area (region) of the Mediterranean and then to Albania, which is one of the members of this area. The paper addresses the concept of globalization by linking it with sustainable tourism. Focusing in the Mediterranean area treated different theoretical problem and the specific characteristics of sustainable tourism in the context of globalization, such as environment, food, number of achievements, historical and cultural values of countries in this region, etc.. Then the article goes on describing tourism in Albania, the characteristics of this country, various forms of tourism that exist and the obstacles faced and opportunities that he has in the field of tourism. Various data showing the flow of tourists and revenues in years as well as their structure, from which can be understood well the current state of Albania in the process of globalization in sustainable tourism . At the end of the article provides some conclusions and recommendations that should be considered for the future. The methodology of this article is based on collecting data from various sources, books, articles, internet, newspapers, magazines, images and footage, interviews that were done to tourists and visitors who have spent vacations in Albania. Then they are collected, selected, processed and adjusted according to the structure and purpose of the article.