INTERNATIONAL HUMAN RESOURCE MANAGEMENT: GENERATION Y, RETENTION AND COMMUNICATION

Human Resource experts working in international settings have to overcome the lack of loyalty in the workplace for young managers. These belong to the so-called generation Y. It is especially in the hospitality industry that the problem of retention is significant. Increased employment availability in the global marketplace, redefined work life balance and biggest generational shift from the baby boomers to generation Y are the main workforce trends today. Our work aims to define a plan of action for our client, HotelCo., a Hotel Industry operating with 60 properties around the globe which is being expanding in the next four years causing the workforce to grow by 50%. This requires an intense recruitment activity focused on hiring young people, approximately 22,500 managers. According to the “Employee Satisfaction Survey” (2010) of HotelCo 55% of managers based in all the Hotel properties are younger than 30 years. 64% of the interviewees declare that they would consider an offer from a competitor and 75% assume that they would accept an offer from another property of HotelCo.