VOCATIONAL EDUCATIONAL TRAINING (VET) IN EMERGING MARKETS: THE MARKET-ORIENTED AND INNOVATIVE APPROACH TO INTERNATIONALIZATION OF EDUCATION SERVICES

In Europe, the theme “Export of educational services” is rather new, but currently politically and economically en vogue. It finds interest in industries, as well as in SMEs, and in the scientific sector. With view to globalization industries and their suppliers need to invest in emerging markets like Central and Eastern Europe, Russia, South Africa, China or India, There, they face a tremendous lack of well-trained workers below the management level, mainly in technical or commercial vocations. Internationally unique is that in the German speaking countries (Austria, Switzerland and Germany) the vocational training is provided by the public-private comanagement of employers and public training institutions (Dual System). Abroad, the quality of this co-management system is highly acknowledged, but often the local situations differ so much that the Dual System cannot be installed in the same manner as in the home market. On top, education in emerging markets is the profit-making and non-profit making good at the same time. Without contributing to the population education on the whole the export of education is politically less accepted, neither in the home country, nor in the emerging markets.