FAMILINESS IN TOURISM CONSUMPTION: A CONSUMERS’ PERSPECTIVE

Motivation and background: The present paper explores the relationship between familiness and tourism family firms which was initially researched by Getz, Carlsen and Morisson (2004). We take as a reference the concept ‘familiness’ which has so far only been approached from the perspective of the firm. Our purpose in this paper is to observe and analyze the concept from the standpoint of the consumers, get a better understanding of how familiness is by them perceived and see to what extent the firm and the costumer’s interpretation of familiness differ. Then, we explore how this concept can help to better understand tourism consumption and tourist experiences in family firms.