Business Models For Local Foods: Finding A Way To The Market

Interest in local foods is growing, but there has been limited research on who and why producers of local foods thrive or struggle. A particularly important problem for local food producers is how to reach end consumers, as they often find it difficult to work with the retail chains that dominate sales of food products (and vice versa) and therefore have to develop alternative marketing channels. The purpose of this paper is to investigate the practices of different small and medium-sized Danish producers of locally grown and/or processed foods in relation to developing marketing channels for their products.