Kids As Target Market based on their buying habits: A Case Study of Generation Alpha in India

A target market is a specific group of consumers that a business or organization aims to sell products or services to. A "kids market" or "children's market" refers to the segment of consumers that are children. This market includes products and services that are designed specifically for children, such as toys, clothing, books, and educational materials. The market also includes products and services that are intended for use by the whole family, but are popular among children, such as video games, family vacations, and fast food. The children's market is significant because children have a significant amount of purchasing power and influence on household spending decisions. Additionally, many of the products and services that are marketed to children have the potential to generate repeat business as children grow and develop. Children are a common target market for many industries, including toys, clothing, and food. Marketers often use a variety of techniques to appeal to children, such as colorful packaging, popular characters, and interactive websites.