Advertisements and its Social Effects on Society

The first evidence of advertising was found among the ancient Babylonian empire and dates back to the 3000s BC. Some experts who analyse the marketing business oppose this view. There are two major polarities on this issues, one side believes that advertising is harmful advertising does not affect society in a negative way. Advertising pops up everywhere even in the most intimate of spaces, our home. Advertisements are designed to “attract attention, change attitude and to command our behaviour”. Advertising is a business, an art, an institution and a cultural phenomenon. It helps the consumers to see the possibilities and meanings in the things that they buy. In Indian market advertising has a very influence in the mass media market place as it plays most of the bills and thus plays major role in shaping the content. It promotes a higher quality of goods through the ability of the consumer to identity a particular manufacturer. A variety of techniques are used in advertising, starting with a basic appeal, which is the main selling point or theme of an advertisement. The most used techniques are:- 1) Attention getting headlines. 2) Competition. 3) Slogan. 4) Testimonials. 5) Product characters. 6) Comparison of products. On the other hand, advertisements effect our society and lifestyle in many ways. The first question arises is that how many advertisements have you seen in your life? The average person’s sees between 280 to 300 advertisings per day. By this, the advertiser’s intention is to try to get into your mind and influence your thoughts and decision.