Talent Management in the Hotel Industry of Pune City: Role of Social Media and Social Media Influencers

Influencer marketing is growing leaps and bounds in recent years and is a force in contemporary persuasion. The persistent growth of social media platforms has allowed their users to view them as valuable information sources and firms to adopt them as effective marketing tools. Our aim was to understand the role that social media and social media influencers plays in acquiring talented staff for the Hotel Industry and the acceptance of social media influencers and social media platforms by the industry. Through the study it has been seen that some of the HR Managers are already hired social media influencers and using social media platforms for hiring and retaining talent into the organizations during the discussion; the others realised that they should be hiring and using social media influencers and platforms for hiring and getting the right talent. Those already using are extremely satisfied with the results and would be continuing to do so and spread over new upcoming platforms (if available) to increase visibility in future. It has been realized that the individuals are more likely to follow social media influencers and hence it has become a necessity to hire them to get the right talent with appropriate experience.