Do Green Self-Efficacy and Green Human Capital Provide Competitive Advantage?

This study aims to evaluate the effect of top management's green self-efficacy belief on green human capital and competitive advantage. For this purpose, a conceptual model has been developed to evaluate the impact of top management's green self-efficacy belief on competitive advantage, both directly and indirectly through green human capital. In order to analyze the conceptual model developed, data were collected from 138 companies operating in the energy sector by survey method. The collected data were analyzed with the SmartPLS analysis program. The results of the study showed that green human capital has a complementary partial mediating role in the relationship between top management's green self-efficacy belief and competitive advantage. This means that green self-efficacy can not only positively affect competitive advantage directly, but also indirectly positively affect it through green human capital. The present study contributes to the theory and practice by showing the importance of green self-efficacy belief and green human capital development in order to increase the competitive advantage of companies.